---
title: "Smart ad technologies | Smart AdTech · AdOmega"
description: "Digital publishing needs digital technology to deliver monetization and lift revenue. These are the tools under the hood."
url: https://adomega.in/smart-adtech.html
---

# Smart ad technologies

Digital publishing needs digital technology to deliver monetization and lift revenue. These are the tools under the hood.

Header bidding

## Let every buyer compete for every impression

Advertisers and exchanges bid for your inventory at the same time, before the ad server makes its call. More competition means higher prices.

- **Prebid.js and server-side** wrappers, managed by our team.
- **Timeout and floor tuning** for each site and geo.
- **Unified reporting** across every bidder.

Page load · ad slot

↓ ↓ ↓

Bidder A · Bidder B · Bidder C · Exchange

↓ highest bid wins ↓

Ad server → winning ad

The toolkit

## More ways to lift yield

### Smart Refresh

Refresh ad units based on real user engagement, not a blind timer, so you earn more without hurting viewability.

### Omega VR

VR and AR advertising formats that deliver vivid storytelling for brands.

### Innovative formats

Plain banners are not enough. Ads served in innovative formats make more impact.

### Zillion

Our ad marketplace platform for performance tracking, campaign management and revenue optimization.

[Explore](https://adomega.in/zillion.html)

## Like what you see? Let’s get started.

Tell us about your inventory or your campaign. We reply within one business day.

[Contact Us](https://adomega.in/contact.html) · [For publishers](https://adomega.in/publishers.html)