Programmatic digital out-of-home (OOH) advertising refers to the use of technology to automate the buying and selling of advertising space on digital billboards and other digital out-of-home (OOH) media. This approach allows for more targeted and efficient ad placement, as well as real-time data and analytics to measure the effectiveness of campaigns.

Programmatic digital OOH uses data and algorithms to determine the best times and locations to display an ad, based on factors such as location, weather, and foot traffic. This allows for more accurate targeting of specific demographics and increased ROI for advertisers.

Additionally, programmatic digital OOH allows for dynamic and real-time ad content, enabling brands to respond to current events and change the message they are communicating. This can help to improve the impact of the ad campaign.

Overall, programmatic digital OOH is a way to leverage technology to optimize and automate the buying, selling, and delivery of digital out-of-home advertising, resulting in more effective campaigns and better ROI for advertisers.