1. Providing Notification to Users under GDPR
As the owner of a website where AdOmega are able to collect personal data from users, to comply with the GDPR, you need to provide notification to your users regarding personal data collection – and to continue working with Exponential, that means including AdOmega’s information too.
1.1 Legitimate Interest
If you are using legitimate interest as the legal basis for our processing, use this text (including links): AdOmega, as our partner, have a legitimate interest to collect and profile personal data in the form of IP address and cookie ID from users on our website in order to provide targeted online advertising and ad measurement.
If you are using consent as the legal basis for our processing, use this text (including links):
Subject to your consent, AdOmega may/may not collect and profile personal data in the form of IP address and cookie ID from users on our website in order to provide targeted online advertising and ad measurement. You may change your consent decision at any time via CPM or by emailing us at [email protected].
• Data retention
• More detail on legitimate interest
• Who’ll have access to the data
• Transfer outside EU – Privacy Shield
• How to escalate complaints – ICO
• How to get a copy of their data
• Rectification/removal of their data
• That. while we use personal data to show users more relevant ads on behalf of the brands we
work with, and to help our publisher partners maintain free-to-use websites, we will never use
the data to show one user one product price, and another user a different one.
• In the event of a data breach, we will notify our primary Data Protection Authority, the UK’s ICO,
as any personal data we collect does not include a means of contacting any affected users.
• More detail on how we use the information (i.e. profiling, models)
While we have taken legal advice in the preparation of this document from our counsel, Osborne Clarke, the guidance above should not be taken as legally authoritative and if you have any concerns, you should obtain independent legal advice.