Why Omega?
Omega is the last letter of the Greek alphabet. It means the last, the best and the final form of something. That is the standard we hold our advertising to.
Advertising + Omega
Omega, the “great O”, stands for the final and best form of something. In mathematics it defines the Omega constant, the value of Lambert’s W function. In computer science it describes the best-case performance of an algorithm.
We picked Ω because it represents the untapped potential in advertising. It is a reminder to think far and go beyond.
A higher bar for advertising
Mathematics helps us understand the universe. Belief and story help people make sense of it. Advertising sits between the two: data and technology on one side, stories that help people pursue their dreams on the other.
AdOmega is building advertising that is technology-led, realistic and driven by innovation. We want to be the last, best and final word in technology-based advertising.
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