Ever since mobile apps were introduced, advertising got loyal & repeating users. These users could be mapped with unique device id that act as an identifier for more personalized targeting. Unlike advertising on web, app advertising lacks cookies and many other things. This added complexity to app advertising increases the cost of advertising and low revenue opportunities. In the age of measurement & verification, aligning demand to these supplies is a challenge that publishers face on a daily basis.
Some of the big publishers that we work with utilize our app demand to revitalize their mobile apps & enrich them with fresh revenues.