With the advent of high-speed internet, video advertising kicked of in the early 2000s and really caught the eyes of the brands and publishers alike. With much better story telling capabilities, brands wanted to replicate the success of TV onto the website. The availability of metrics that TV could never offer, video advertising spread like wildfire. This combined with smart publishers propelled video advertising ecosystem to every publisher’s wants.
The problem with video advertising is it’s complicated and requires video content (in most cases). With Adomega’s suite of video formats & technology, publishers are now running video ads on their platforms without having to make content.
Some of the big publishers that we work with utilize our video demand & technology to revitalize their display placements with fresh revenues.