What is Programmatic Digital OOH?
Programmatic digital out-of-home (OOH) advertising refers to the use of technology to automate the buying and selling of advertising space on digital billboards and other digital out-of-home (OOH) media. This approach allows for more targeted and efficient ad placement, as well as real-time data and analytics to measure the effectiveness of campaigns. Programmatic digital OOH […]
Read More
Top tools for Programmatic professional
Programmatic is a difficult sphere to navigate. It becomes even more difficult if you are new to it and don’t know what tools to use. You will certainly not find a book that guides what programmatic is and the articles that exists on the internet are half baked. Not much is written about how to […]
Read More
Header bidding and the broken promise!
Client side header bidding is slowly fading away and publishers have no option
Read More
How to preview a DFP creative inside a mobile app?
Preview a DFP creative inside a mobile app.
Read More
