Retail Media: The Next Big Step in Advertising’s Evolution and how it will coexist with other media.
If digital advertising were a TV series, retail media would be its newest season—fresh, exciting, and full of twists that keep the audience hooked. For years, brands relied on programmatic advertising to reach people across the open web, using cookies, data, and algorithms to decide which ad shows up where. That model isn’t going away, […]
Read MoreWhat is Programmatic Digital OOH?
Programmatic digital out-of-home (OOH) advertising refers to the use of technology to automate the buying and selling of advertising space on digital billboards and other digital out-of-home (OOH) media. This approach allows for more targeted and efficient ad placement, as well as real-time data and analytics to measure the effectiveness of campaigns. Programmatic digital OOH […]
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Top tools for Programmatic professional
Programmatic is a difficult sphere to navigate. It becomes even more difficult if you are new to it and don’t know what tools to use. You will certainly not find a book that guides what programmatic is and the articles that exists on the internet are half baked. Not much is written about how to […]
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Header bidding and the broken promise!
Client side header bidding is slowly fading away and publishers have no option
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How to preview a DFP creative inside a mobile app?
Preview a DFP creative inside a mobile app.
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