Date: December 8, 2022
Programmatic Shorts : How to optimize price floors?
To optimize your pricing floors, you should start by analyzing the performance of your ads and the return on investment (ROI) that they generate.
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Date: April 30, 2022
Top tools for Programmatic professional
Programmatic is a difficult sphere to navigate. It becomes even more difficult if you are new to it and don’t know what tools to use. You will certainly not find a book that guides what programmatic is and the articles that exists on the internet are half baked. Not much is written about how to […]
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Date: January 17, 2019
Header bidding and the broken promise!
Client side header bidding is slowly fading away and publishers have no option
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Date: January 17, 2019
How to preview a DFP creative inside a mobile app?
Preview a DFP creative inside a mobile app.
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